Wawa introduced its secret menu in 2018, offering exclusive products like Birthday Cake smoothies, and rainbow-colored bagels, all at the click of a discreetly placed button on their ordering screens (bottom left corner, if anyone’s wondering…).
Eventually, the Secret Menu evolved to feature their limited edition holiday themed beverages, with new Menu designs needed for each holiday.
At the Archer Group, I illustrated and designed Secret Menu’s for Valentine’s Day, the 4th of July, and St. Patrick’s Day. I also provided social media content for the 2018 Halloween Secret Menu, illustrating a choose-your-own-adventure on Instagram, and shooting a series of spooky videos for Facebook and Twitter.