Gerald Ford, after being sworn in as vice president in December 1973, said:

“I am a Ford, not a Lincoln. My addresses will never be as eloquent as Mr. Lincoln’s. But I will do my very best to equal his brevity and his plain speaking."

Using the first line of this quote, I set up a design to reflect that of an old campaign button - and applied it to line of products to be sold in the Gerald R. Ford Presidential Museum Store.