When the world shut down in 2020, Mars determined they were still going to make Halloween happen. They connected with Bounteous to develop a trick-or-treating app that allowed kids and their parents a fun way to maintain social distance and still collect candy. Users could register their homes in the app to hand out this candy, then digital candy was eventually exchanged for real candy once the world opened up again.

I illustrated the doors and decorations that were used to customize your house and illustrated mini game pieces that were used throughout the app. Lots of fun textures and playful Halloween themes were explored. The year it was launched, Mars partnered with Nascar, Disney, M&Ms, Boys and Girls Club, and Alfonso Ribeiro to promote the app and it was a hit!

Learn more about the app here.